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Style Guide

Typography

Utilizing the designated brand font is paramount, as it not only ensures visual consistency across all communications but also reinforces our brand identity, fostering a cohesive and memorable impression that resonates with our audience.

Primary Font: Mallory​​

The brand font for Red Cat and all of its portfolio companies is Mallory. Mallory is a very diverse font with a variety of weights.

Click the icon below to download the Mallory font package.

Secondary Font: Arial

The brand secondary font is Arial. This font is readily available on both Mac and Windows devices. Additionally, it is included as a default font in most applications. Arial should be used in all templates and documents when the primary font, Mallory, is not available.

Hierarchy

Maintaining a correct typographic hierarchy holds significant importance. The example presented below offers clear directives on utilizing a hierarchy for our fonts.

Here are a few alterations that can be used to define a hierarchy:

  • Size
  • Weight
  • Color
  • Position
  • Type Contrast

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