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Style Guide

Logo

This section provides comprehensive coverage of the essential elements concerning the logos of Red Cat and its portfolio companies, including their precise placement. Adhering to these guidelines is essential to maintain a consistent and professional appearance for the Red Cat brand. It is imperative that any instance showcasing the Red Cat logo strictly adheres to the outlined standards.

It is crucial to emphasize that the original shape of the logo must not be altered under any circumstances.

Red Cat

This is the primary logo for Red Cat. This logo should be used in all internal and external company communication.
The Red Cat icon should seldom be used on its own. Typically, it would be used as a design element or in cases where an avatar is needed, e.g. social media accounts.

Portfolio Companies

Teal Drones
This is the primary logo for Teal Drones. This logo should be used in all internal and external company communication.
TealAndRedCatVertical
This is the secondary logo for Teal Drones. This logo should be used in all internal and external company communication where a horizontal logo would be a better fit than the primary horizontal logo.
The Teal Drones icon should seldom be used on its own. Typically, it would be used as a design element or in cases where an avatar is needed, e.g. social media accounts.
Skypersonic
This is the primary logo for Skypersonic. This logo should be used in all internal and external company communication.
SkypersonicAndRedCatVertical
This is the secondary logo for Skypersonic. This logo should be used in all internal and external company communication where a horizontal logo would be a better fit than the primary horizontal logo.
The Skypersonic icon should seldom be used on its own. Typically, it would be used as a design element or in cases where an avatar is needed, e.g. social media accounts.

Clearspace

Apply these guidelines to determine the appropriate spacing between the logo and other design elements. In most cases, the logo should be clear of any other design elements or copy by the width and height of the icon used, e.g. the spacing of graphics or copy for the Red Cat logo is equal to the red cat head icon in the center of the logo.
TealClearSpace
SkypersonicSpace

Color & Scale

Color
Apply these guidelines to determine the appropriate spacing between the logo and other design elements. In most cases, the logo should be clear of any other design elements or copy by the width and height of the icon used, e.g. the spacing of graphics or copy for the Red Cat logo is equal to the red cat head icon in the center of the logo.

Color

Black

White

Color

Black

White

Color

Black

White

*If a circumstance requires a special logo color exception, please contact Red Cat marketing for approval.

**When using the logo in red and black, the eyes of the Red Cat icon should show on the background as white. When using a white logo, the eyes can take on the color of the background.

Scale
Please select the appropriate logo to use for the specific situation. The logo should never be altered horizontally or vertically to fit a space, which would distort the proportions. For portfolio companies, the logo should always be big enough so that the ‘A Red Cat Company’ tagline is readable.

Restrictions

Don't Distort the Logo

Ensure all logos are kept to their original dimensions.

Don't Angle the Logo

Keep all logos in their original horizontal position, unless approved by marketing for design purposes.

Don't Use Pixelated Logos

Ensure the logo being used is the correct size for the application.

Don't Use the Wrong Colored Logo

In general, when using a logo other than the full-color version, it is best to use the black logo on lighter backgrounds and the white logo on darker backgrounds.

Don't Alter the Color of the Logo

All logos should be used in their original colors, including full-color, black, or white.

Don't Use Icons as Standalone Logos

Unless used for design purposes, the brand icons should never be used as standalone representations of the brand.

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